Audi in its present form is a successor of the Group Auto Union, formed through the merger of four companies producing cars and motorcycles under the brand names DKW, Horch, Audi and Wanderer. Only brand Audi was left Because of changes. The first Wanderer car brand appeared in 1913, the first own company (Horch & Co.) August Horch organized in 1899, and after the creditors to remove him from cases in 1909, the company Audi Automobil-Werke was established that is translated as 'Automobile factory Audi.' And in 1910 the first car was released. Translated from the German Jorge (Horch) means 'to listen'.

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When choosing a name for the new brand, the son of one of the business partners in August suggested that the same word, but only in the Latin version, that is, «Audi». In 1921 the company made a breakthrough. This year was released the first German car with left-hand drive. Prior to that, the company was engaged only the engine and suspension, but now she began to pay attention to the ease of operation.

In 1928 the brand was bought motoproizvoditelem DKW, and in 1931 saw the debut of the first car in the world with front-wheel drive, DKW F1. To contribute to this global economic crisis that began in 1929. The fact that the cars with large engine capacity no longer in demand due to the general lack of money. And then Head of Audi instructed to develop a compact car with front wheel drive. The push to integrate the four automakers gave Saxon Municipal Bank, the lender of all these companies. He feared for their investments in the automotive industry. June 29, 1932 Audi plants, Horch and DKW merged to Auto Union AG.