In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, 'Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: • Creating products and services that serve consumers • Communicating a clear value proposition • Delivering products and services in a way that optimizes value • Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom they should be made available. We will also explore various ways in which marketing departments and independent agencies answer these questions - whether through research, analysis, or even trial-and-error.

Keyword search results for BASIC MARKETING books. Basic Marketing Research (4th Edition) Hardcover Edition: 4. Price compare rental. Basic Marketing Research (4th Edition). Focusing on the interaction between marketing research decisions and marketing management decisions. First time rental.

Once a company identifies its customer and product, marketers must then determine the best way to capture the customer's attention. Capturing the customer's attention may entail undercutting competitors on price, aggressively marketing a product with promotions and advertising (as with 'As Seen on TV” ads), or specifically targeting ideal customers. The strategy a marketing firm chooses for a particular product is vital to the success of the product. The idea that 'great products sell themselves” is simply not true.

By the end of this course, you will be familiar with the art and science of marketing a product. We will begin with the basics of marketing. In this unit, we will define a number of important terms and distinguish between marketing, advertising, and sales. Advertising and sales are two aspects of marketing, but they come into play much later in the marketing strategy process. Companies focus on sales and advertising only after all other factors of marketing have been determined. This unit will teach you that marketing departments focus on a set of core principles, most of which are summarized by the 4 Ps (product, price, place, and promotion). The 4 Ps are also known as the marketing mix.

Marketers use the marketing mix to determine the proper strategy for a product. For example, if an inventor comes to you with a new touchscreen technology, how do you sell it? You might first find a product in which the touchscreen would be useful, such as a phone, then determine a target price to maximize sales, identify the best place to sell it (e. Free Download Microsoft Installer Cleanup Utility. g. Online or in a store), and finally decide how to promote it.

Applying the 4 Ps in this situation could give you the next iPhone. Completing this unit should take you approximately 17 hours. Without His Cross Pdf. Philip Kotler, the grand dean of marketing textbooks, has suggested that if marketers can nail their target and position, all other aspects of a marketing campaign will fall into place. Target and position define whom we are trying to reach with our marketing campaign, and what message (or position) we will use to connect. The concepts of targeting and positioning are so critical to marketing success that we now dedicate an entire unit to them.

So let's now consider the concept of segmenting, targeting, and positioning (STP), known as the strategic marketing formula that helps marketers identify and segment their audience, target their market, and posture their products to cultivate their desired brand position. Completing this unit should take you approximately 9 hours. Gta 3 1.1 Patch No Cd. Marketing is all about the customer. But who is the customer?